Window display treatments are a staple of the New York City holiday shopping experience. We decided that Rice Krispies was the perfect way to put a tasty new twist on the holiday classic. Partnering with Misterkrisp, we set out to recreate the wonderment of the holidays and gift-giving season, building an entire landscape made from Rice Krispy treat.

And to add to the gift-giving spirit of the holidays, we built an initiative that helped donate toys to children in need anytime someone where a photo of our display using #Treats4Toys.