Kellogg's was looking to find a way to make Tony the Tiger relevant again, as sales of Frosted Flakes was in decline and kids didn't even know who Tony the Tiger was.

In order to achieve this we sent Tony out into the streets of New York, where it was his mission to inspire kids and families alike to Let Their Great Out.

The Tony suit was also revamped through a state of the art collaboration with Jim Henson's Creature Shop, which allowed Tony to run, jump, skateboard, and even speak with never-before-seen precision.